Block Tides Officially Partners with TikTok & TikTok Lite, Strengthens Creator Vision in Southeast Asia
- Marina Summertime
- Aug 4
- 2 min read
August 2025 – Singapore — Block Tides is proud to announce its official onboarding as a Media Partner for TikTok and TikTok Lite, activating user growth and creator-driven campaigns across the U.S. and Brazil.
This strategic partnership is a significant milestone in Block Tides’ ongoing mission to build infrastructure for the creator economy, blending authentic content with meaningful user engagement.
“This isn’t just about performance marketing—it’s about amplifying creator potential while remaining compliant, ethical, and focused on long-term brand synergy,” said Myrtle Anne Ramos, Founder and CEO of Block Tides.
Creator-First Growth with TikTok & TikTok Lite
Under the agreement, Block Tides will drive app installs and retention-based campaigns for TikTok and TikTok Lite. The two apps serve distinct global audiences:
TikTok, the leading short-form video platform, is known for global reach and dynamic content.
TikTok Lite, a faster, lighter version optimized for emerging markets with low data usage and high compatibility, especially for Brazil.
This partnership emphasizes content accuracy, brand integrity, and community alignment, all while adhering strictly to TikTok's community and branding guidelines.
Vietnam Visit — forging Regional Partnerships
In July, the Block Tides executive team visited Vietnam to deepen strategic relationships in Southeast Asia. During the visit, they met with teams from TikTok Vietnam HQ and also engaged with multiple technology, apps, and creator-based companies to align future partnerships and explore cross-border innovations.
“Vietnam isn’t just a market—it’s a movement. We’re here to build lasting bridges between creators, platforms, and the next wave of digital engagement,” Ramos added.
The visit included discussions around creator infrastructure for LinkU, content integrity, localized experiences, and decentralized growth models to support Web3-native users and platforms.
What This Means for the Creator Community
As part of this initiative, Block Tides will empower creators to participate in campaigns that go beyond short-term virality and instead focus on retention, ethical growth, and sustainable monetization.
This aligns with their broader rollout of tools and programs that support:
Creator-focused apps and tokenization tools
Ethical influencer activation
Transparent affiliate strategies
Multi-market performance and analytics reporting
Contract-Aligned & Brand-Safe
All communications, campaigns, and content under this partnership will follow TikTok and TikTok Lite’s strict guidelines, including:
Proper brand name usage
No negative comparisons
Avoidance of sensitive or prohibited topics
Compliance with TikTok Community Guidelines
📲 What's Next
With activations already live in Brazil and the U.S., Block Tides is gearing up for campaign expansions, exclusive creator content globally, especially in SEA-focused partner integrations.
Stay tuned as Block Tides and TikTok continue building new frontiers—one creator, one connection, one campaign at a time.
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