The recent run of XR & Metaverse Fair Tokyo offered a glimpse into the future of immersive technology, held from November 20–22, 2024, at Makuhari Messe, Japan. This dynamic event, organized by RX Japan Ltd., drew industry professionals and tech enthusiasts from around the globe, who gathered to experience groundbreaking advancements in extended reality (XR), virtual reality (VR), mixed reality (MR), and the Metaverse.
The fair attracted 21,355 visitors and 329 exhibitors*, including key players and experts from various sectors, underscoring its reputation as one of the premier global exhibitions for cutting-edge tech solutions. With representation from various countries worldwide, the event highlighted the growing role of immersive technology in reshaping industries and enhancing digital integration in everyday life.
As technology increasingly shapes every facet of society, the demand for innovative tools to meet evolving industry needs has never been greater. XR & Metaverse Fair Tokyo rose to the challenge, presenting a wide array of solutions across diverse fields—from entertainment and education to healthcare, manufacturing, and beyond. Attendees were treated to live demonstrations of state-of-the-art tech, providing hands-on insight into the devices and platforms driving digital transformation.
Alongside concurrent shows like CONTENT TOKYO and NexTech Week, XR & Metaverse Fair Tokyo fostered invaluable B2B networking opportunities. Industry professionals connected with potential partners, explored advanced tech solutions and engaged in streamlined business discussions, all in one place.
With its successful close, exhibitors and attendees are already looking ahead to the fair’s next installments. XR & Metaverse Fair Tokyo will return on July 2–4, 2025, at Tokyo Big Sight, and again on October 8–10, 2025, at Makuhari Messe, Japan. The show promises to continue showcasing the future of technology and solidifying its place as a hub for discovery, innovation, and collaboration.
To stay updated on the show’s latest news and announcements, visit the official website at www.xr-fair.jp/hub/en-gb.html.
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities, and organizations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products, and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
About RX Japan
RX Japan organizes 90 exhibitions, composed of 372 sub-exhibitions, annually at large exhibition halls such as Tokyo Big Sight, Makuhari Messe, and Intext Osaka across a wide variety of 39 fields, including jewellery, fashion, gift items, electronics, energy, IT, cosmetics, and medical. Visit the RX Japan website for more details.
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